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Creative Services retender
Publication Date 21.07.2010
Nature of Contract Service contract	Deadline 25.08.2010
Date of Document	Place of Delivery ,
Region UK: Inner London	I.D.: 6049567
Type of Document Tender (all procedures)	Awarding Authority
Description The BBC is seeking to re-tender its Creative Services. The requirements have been separated into 3 procurement Lots: - Lot 1A: Brand Strategy – Brand Classification & Proposition Remit: Brand classification and architecture. Brand proposition – positioning at a portfolio and sub brand level. Estimated value: £1M to £3M p.a. - Lot 1B: Brand Creative - Brand Design & Guardian ship Remit: Brand positioning, brand identity design for TV / Radio channels, creating logos Estimated value: £1M to £4M p.a. - Lot 2: Creative Services - Advertising Strategy & Execution, Digital Strategy & Execution Remit: Full-service marketing solutions and campaign strategy / development for use in a variety of media (TV, Radio, Online, digital, print, Out Of Home, experiential, public engagement). NB: Partnership/Consortia Bids welcome Estimated value: £2M to £5M p.a. Bidders can apply to one or several Lots.

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