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MARKETING AND IMPROVED IMAGE CONSUMER, RETAIL, AND NON-GOVERNMENT
Publication Date
28.07.2010
Nature of Contract
Service contract
Deadline
17.08.2010
Date of Document
Place of Delivery
Scotland
Region
UK: SCOTLAND
I.D.:
6082965
Type of Document
Tender (all procedures)
Awarding Authority
Description
Aquaculture - better marketing and improved image consumer, retail, and non-government The principle aims and objectives of this study are:- To assess the opinion and attitudes of three key target groups 1. Consumers, 2. UK market/retail and 3. NGOs toward the UK aquaculture industry to inform subsequent policy development.- Identify and discuss the drivers that are currently influencing these opinions.- Formulate a set of approaches based on the evidence gathered specific to each of the key target groups defining the level and type of education required and suitable marketing approaches to address any reputation issues identified of Scotland?s aquaculture industry. NOTE: Further information relating to this notice may be available on the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=190480.
CPV
79342000, 79340000, 79310000
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